Beyond the sports result of the matches that are being played in the group stage, the Catar World Cup is leaving countless extra -sports news and a good source of them has its origin in the connections that the Spanish coach, Luis Enrique Martínez,daily with fans.
In these sessions, which are usually held at night, Luis Enrique responds to all kinds of issues raised by spectators, from sports questions to much more personal issues, and one of them has left the unique connection of Luis EnriqueWith Gipuzkoa.
The coach explained on Wednesday night that he wears a patch that constantly measures the level of blood sugar.However, the device has nothing to do with diseases such as diabetes, but serves, among other things, to improve sports performance.
Glucovibes, which is the name of the application that in addition to Luis Enrique uses other elite athletes such as Real Madrid's footballer Dani Carvajal, the Spanish marathon champion Jorge Blanco or a good number of top -level cyclists, is a tool designed inGipuzkoa by Alberto Conde Mellado and his team.
It is, as his ideologist explains, a "metabolic GPS that helps you get your goals, whatever they are."They work on three variables: nutrition, physical activity and rest.“What we do is integrate all the user's information into different devices such as watches, rings, bracelets or mobile.
We centralize all that information and add the information from glucose biosensors.It is the objective way of knowing how our lifestyle is affecting us inside.In this way we are capable, thanks to artificial intelligence and that we have a medical and nutrition team behind, to define precision nutrition patterns for the goals of each of our users, ”explains Conde Mellado.
But the application is useful not only for high performance athletes, but for all types of profiles, such as people who want to lose weight but who does not work."To one the banana feels in one way and others from another, because some have more insulin resistance, others less, others respond better to physical activity in the morning, others in the afternoon ... all that we are able to see it andThanks to that what we can offer to each person is a nutritional pattern that really adjusts each one individually and precisely, ”indicates the creator of Glucovibes.
Currently, they work with a kind of patch, similar to that used by diabetics, which allows them to measure blood glucose levels, but the really innovative thing about their service is that they integrate in a single application all the information of the lifestyle of aPerson, which allows you to help you get your goals: "All our users receive a report and have access to a nutrition team and doctors that explains things, which gives you guidelines."
At the moment, they have been in the market for a year and experience cannot have been more positive: “99% of people have given us a positive feedback.We are even adapting the business model to what people are asking us, ”says Conde Mellado, which explains that they have incorporated an annual subscription into their service.
Now, advertising made by Luis Enrique allows them to put their product in a showcase as global as Twitch.However, he clarifies: “We have not asked him to advertise, much less.That is why we are very Gipuzkoans.We do not pay anyone to use our products.We understand that if he did it was because it seems interesting. ”