The famous Barbie doll has launched in Spain a solidarity campaign to support research on type 1 diabetes, and does so with its fashionista model designed specifically to make visible this disease.
From September 15 to October 15, for each fashionista doll sold in Carrefour and Alcampo, Mattel will donate 1 euro to the Diabetescero Foundation.
The donation is limited to the first 7,500 units.
The money collected will finance a scholarship for young researchers working in search of a cure for type 1 diabetes.
The Barbie with type 1 diabetes already was a step forward in the representation and normalization of this condition in the children's game.Now, with this solidarity initiative, the goal goes further: that children can identify, learn and share from the game, while adults support a future with more research and hope.
Céline Ricaud, Mattel Marketing Responsible in Spain, Portugal and Italy, summarized it very well:
"We want children to worry only about being children and playing, while adults work to offer them a better future."
The campaign has had the support of actress and model Laura Sánchez, Barbie ambassador with type 1 diabetes in Spain, who lives with this condition:
"It is a pride to join Barbie to give visibility to a disease with which I live daily. The most beautiful thing is that girls can feel identified with their wrist and that their friends also learn that diabetes is part of life."
Internationally, figures such as Robin Arzón (squad instructor in the USA) and the Lila Moss model (United Kingdom), representing influential people with type 1 diabetes have also been honored.
These types of actions help normalize diabetes in childhood, something fundamental for the little ones with type 1 diabetes to grow feel and accompanied.In addition, each sale adds in the collection of funds that will be allocated to the investigation, which brings us a little more to the great objective: a cure.
What do you think Barbie visible type 1 diabetes?
Do you think these initiatives help reduce stigma and make children better understand the disease?
Have you already seen the fashionista doll in stores?